CONTENTS
INTRODUCTION
WHY THE NEW BUILD SHOW
CASE STUDIES
PARTNERSHIPS
OUR SERVICES
NEXT STEPS
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1M+
YOUTUBE SUBSCRIBERS
After successfully building The Luxury Home Show to
1 million subscribers on YouTube and over 5 million
followers across all social media platforms, founders
Matt Mellor and Summer Newman have launched a
channel specifically for New Homes, where developers
and homebuilders can showcase their homes to
qualified and passive buyers alike.
ABOUT THE NEW
BUILD SHOW
INTRO
5M+
FOLLOWERS ACROSS
SOCIAL PLATFORMS
THE OLD WAY
• Print brochures that end up in a drawer
• A few static photos and floor plans on a portal
• Paying agent fees on every single sale
• Waiting for buyers to find you
THE NEW BUILD WAY
• Cinematic videos that work 24/7
• Reach buyers before they even start looking
• Content that builds trust and sells homes faster
• Reduced reliance on agents and outdated ads
26,000+
SUBSCRIBERS
67.9%
MALE
32.1%
FEMALE
12.1%
MOBILE
6.6%
TABLET
9.2%
COMPUTER
72.1%
TV
58.5%
UNITED KINGDOM
6.2%
UNITED STATES
1.3%
GERMANY
1.2%
SOUTH AFRICA
0.5%
13-17 YEAR OLDS
8.0%
18-24 YEAR OLDS
24.9%
25-34 YEAR OLDS
26.1%
35-44 YEAR OLDS
20.1%
45-54 YEAR OLDS
14.1%
55-64 YEAR OLDS
6.3%
65+ YEAR OLDS
38.5%
MALE
61.5%
FEMALE
54.3%
UNITED KINGDOM
5.1%
UNITED STATES
4.1%
IRELAND
2.4%
INDIA
1.1%
13-17 YEAR OLDS
4.4%
18-24 YEAR OLDS
19.0%
25-34 YEAR OLDS
33.8%
35-44 YEAR OLDS
25.9%
45-54 YEAR OLDS
12.9%
55-64 YEAR OLDS
2.9%
65+ YEAR OLDS
29,000+
FOLLOWERS
44%
MALE
54%
FEMALE
85.9%
UNITED KINGDOM
3.2%
IRELAND
2.3%
UNITED STATES
1.2%
PAKISTAN
21.4%
18-24 YEAR OLDS
26.5%
25-34 YEAR OLDS
21.8%
35-44 YEAR OLDS
18.7%
45-54 YEAR OLDS
11.6%
55+ YEAR OLDS
29,000+
FOLLOWERS
2%
OTHER
WHY
• Marketing that works 24 hours a day, 7 days a week
• Attracts qualified buyer leads
• Access the passive buyer market
Professional videos on the New Build Show have
resulted in more buyer enquiries and sales. Attracting
buyers who are not looking on the portals but actively
scroll social media every day.
Reaching a local, regional, national and international
audience of potential buyers.
REACH MORE BUYERS
WHY THE NEW
BUILD SHOW?
• Videos on The New Build Show reinforce trust in your brand
• Improve brand awareness
• Raise your professional reputation
We help increase followers and engagement on your social media profiles with brand
collaboration posts. The brand association will build trust in your brand and help raise brand
awareness. This is important because people buy from businesses they know, like and trust.
BUILD
YOUR BRAND
• One video can sell multiple properties
• Videos deliver on-going engagement for years and serve as
a lead generation tool
• More cost-effective than traditional methods
We provide a cost-effective bespoke marketing strategy
for your budget, maximising return on investment. Long-form
and short-form videos on various social media platforms work
around the clock for months and even years.
RETURN ON
INVESTMENT
“Every day the numbers keep
rising and we’re truly delighted.”
JOHN GREEN, OWNER OF HCD DEVELOPMENTS
CAMPAIGN STATS
LOVELACE HOUSE
SOLIHULL, BY THE HAMPTON GROUP
3.5M+
4.1M+
20+
290k
TOTAL VIEWS
IMPRESSIONS
ENQUIRIES
VIEWS ON
YOUTUBE
“We worked with The Luxury Home
Show to create content on our new
build in a tough market. The video
was exceptional, detailed on build
quality, finishes, and USPs, and led
to dozens of enquiries and a sale,
with completion within 10 weeks.
Their work is second to none.”
KRISTIAN ROWLANDS, MANAGING
DIRECTOR OF HAMPTON GROUP
CASE STUDIES
SALE AGREED
WITHIN 10 WEEKS
FROM A BUYER
WHO SAW THE
VIDEO
SERVICE: A 13-minute tour on YouTube & short form content across
Instagram, TikTok & Facebook
RESULT: Sale agreed within 10 weeks from a buyer who saw the video.
Styled like a prime-time property show review, the video was shared on
our YouTube channel and social media with targeted boosting in the West
Midlands. We also supplied the client with high-end photos and short
teaser clips for their own use.
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WATCH VIDEO
CAMPAIGN STATS
SERVICE: Full feature package across all platforms
THE HIGHTREES
EARLSWOOD, BY HCD DEVELOPMENT
A full feature with HCD Developments generated millions of views
and led to direct enquiries from multiple buyers, including a well-
known TV personality. The exposure also boosted HCD’s personal
Instagram following by over 4,000 and attracted buyers who may
also be interested in their future developments, creating both
immediate sales opportunities and long-term demand.
541K
4.1M
VIEWS ON
YOUTUBE
YOUTUBE
IMPRESSIONS
“The video and social media posts
you created for us have been
absolutely fantastic. Our following
has grown by over 4,000 on
Instagram, it’s been incredible. The
exposure has directly led to the sale
of Plot Two, with the new owners
moving in this Friday. Every day the
numbers keep rising and we’re truly
delighted.”
JOHN GREEN, OWNER OF
HCD DEVELOPMENTS
CASE STUDIES
10M+
TOTAL VIEWS
ENQUIRIES
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WATCH VIDEO
STRONGHOLD HOMES
WITH ALICE MAUGHAN INTERIORS
CASE STUDIES
SERVICE: Full feature package across all platforms
We jumped in at the construction phase, filming on-site amid partially built
homes. Our host conducted an on-site tour of the show home and the
development layout, using vivid descriptions and visuals (e.g. pointing out
where custom features could be chosen) to position the development as a
unique opportunity. We highlighted the lifestyle and future community, not
just the shells of houses, helping viewers imagine the finished product. This
content was shared as a feature video on YouTube and a series of photo/
video updates on Instagram and Facebook to build sustained interest.
RESULT: The video generated buyer interest, leading to sales being agreed
on two plots.
CAMPAIGN STATS
291K
3.9M
VIEWS ON
YOUTUBE
YOUTUBE
IMPRESSIONS
600K
TOTAL VIEWS
ENQUIRIES
“When preparing to bring our
properties to market, we could see
the selling market was in a difficult
place. Although we trusted in our
product, we wanted to maximise the
opportunity and reach to ensure the
properties didn’t sit on the market,
especially with being larger homes.
The Kilns was a unique opportunity for
buyers and would interest those keen to
purchase a bespoke home and so would
catch the interest of the NBS audience.
We recognised that it was also a great
opportunity to further the reach and
presence of Stronghold Homes online.
The NBS were great on the day and we
were really pleased with the presenting
and production of the video. The video
helped contribute towards 2 out of the 9
house sales.”
ALICE MAUGHAN, DIRECTOR OF
STRONGHOLD HOMES
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WATCH VIDEO
GOFFS OAK
BY HARPHALL HOMES
CASE STUDIES
SERVICE: Full feature package across all platforms
We partnered with Harphall Homes to create a full property feature on
a £1,400,000 Georgian-style family home just 40 minutes from central
London, combining countryside tranquillity with high-spec modern living.
Our team produced a presenter-led home tour showcasing this exclusive
gated development of just three properties, each offering close to 3,000
square feet of space.
The episode highlighted the home’s premium specification, from bespoke
bay windows and imported materials to underfloor heating and air
conditioning, balancing detailed design exploration with aspirational lifestyle
storytelling. Cinematic visuals and natural on-camera dialogue positioned
the property as a spacious alternative to central London apartment
living, while reinforcing the developer’s craftsmanship and attention to
detail. Supporting social content across Instagram, TikTok, and Facebook
amplified reach and engagement.
RESULT: Strong audience engagement driven by the home’s scale,
specification, and proximity to London, generating high-quality buyer
interest and elevating Harphall Homes’ brand positioning.
“We’ve had a chance to look through
all the materials and just wanted to say
how happy we are with how beautifully
it’s all come together.
More importantly, it’s been such a
pleasure working with you, Johny, Matt
and Emily throughout the process. From
the initial conversations to filming day
and now the final edits, you’ve made
everything feel seamless, relaxed, and
genuinely enjoyable.
You’ve captured the house so
beautifully, and we’re very grateful for
the care and attention you’ve given the
project.”
MARTINA MALLON,
DIRECTOR OF HARPHALL HOMES
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WATCH VIDEO
NEW BUILD COMPETITION
WITH 7 DAYS PERFORMANCE
CASE STUDIES
SERVICE: Full feature package across all platforms
We partnered with 7days Performance to create a full property
feature on a £700,000 Norfolk home, combining aspirational lifestyle
storytelling with a high-impact promotional opportunity. Filmed
as part of The New Build Show, our team produced an engaging,
presenter-led home tour designed to appeal to both property
enthusiasts and competition entrants. The episode showcased the
home’s key features and layout through cinematic visuals and natural
on-camera dialogue, balancing editorial value with brand integration.
Supporting social content across Instagram, TikTok, and Facebook
amplified reach and engagement.
RESULT: Significant audience crossover between The New Build
Show and 7days Performance audiences, driving both brand
awareness and competition entries.
“Working with The New Build Show
has been an absolute pleasure.
Their creativity, professionalism,
and deep understanding of
our brand values made the
collaboration seamless. The
content they produced not only
looked incredible but also delivered
measurable engagement and
conversions. We look forward to
continuing our collaboration!”
TOBY MORGAN, SENIOR GROWTH
MANAGER AT 7 DAYS PERFORMANCE
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WATCH VIDEO
RESULTS IN THE FIRST TWO WEEKS
In collaboration with Kebbell Homes, we showcased their new Ascot
development through four walkthrough videos. Highlighting Kebbell’s
quality craftsmanship, premium materials and thoughtful design, the
campaign included social media teasers, delivering an aspirational
view of the development while boosting awareness for Kebbell Homes.
CHOLBURY PLACE
ASCOT, BY KEBBELL HOMES
260k
164k
IMPRESSIONS
VIEWS ACROSS
PLATFORMS
COLLAB POSTS - SUCCESS STORIES
SERVICE: A 12-minute tour on YouTube & collaborative short form
content across Instagram, TikTok & Facebook
WHAT IS A COLLAB POST?
A collaborative post is a post shared to two accounts at the same time.
It shows both usernames, appears on both pages and reaches both
sets of followers.
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We’re proud to have partnered with leading
developers and property companies across
the UK. Our client list includes both major
public homebuilders and bespoke luxury
developers, for example:
OUR CLIENTS
& PARTNERS
PARTNERSHIP
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SERVICES
WE OFFER
SERVICES
We offer a range of production
and marketing services to help
your development stand out.
Photography
Services
Video Production
& Publishing
Collaboration
Posts
Bring your development to life with striking,
editorial-quality imagery captured by our
professional team. Perfect for marketing
campaigns, press features, and premium
listings.
Includes:
• Half-day or full-day photography session
• Edited, high-resolution images for print and
digital use
• Optimised versions for web and social media
The perfect add-on to any video production
package.
Partner with us for high-quality video content
tailored to showcase your development.
We handle everything from onsite filming and
post production editing to publication across
platforms, ensuring your project stands out
with professional, engaging visuals.
Get a dedicated Instagram collaboration post
on @TheNewBuildShow, or upgrade to a
collaboration post on our flagship platform
@TheLuxuryHomeShow with over 1M
followers (subject to approval).
This includes:
• Co-branded post published on both your
feed and @TheNewBuildShow feed.
• Strategic copywriting to match your tone
and boost engagement
• Organic reach to property-focused
audience.
Ideal for developers and agents looking to
elevate visibility and attract clients through
curated exposure.
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UGC +
WHITELISTING
ADD-ON
OPTIONAL SERVICE
Usage Rights
What You Receive
How It Works
–
Ad usage rights last for the chosen term (30
/ 60 / 90 days).
–
Usage does not extend to organic posting
unless separately licensed.
–
Ads must be approved by our team prior to
launching.
–
3–6 ad-ready UGC/social-style clips
produced from our shoot
–
Whitelisting access to run ads from our
Facebook / Instagram / TikTok profiles
–
Improved CPMs and stronger credibility
due to our brand authority
–
Our approval for your ads in Meta/TikTok
Ads Manager
–
You fund and manage the ad spend. If
you’d like us to manage the campaign, we
can offer this for a separate management
fee.
1. We film your development as part of your
selected TNBS package.
2. If you select this add-on, we produce
additional UGC/ad-style content
specifically designed for performance.
3. We grant your ad account access to run
ads through The New Build Show’s handle.
4. Your team manages and funds the
campaign.
5. We approve any ads before they go live.
WHAT IS WHITELISTING?
Whitelisting allows you to run paid ads through
The New Build Show’s social media profiles
instead of your own.
This significantly boosts performance thanks
to our established audience, high trust score,
and niche within the new-build market.
PACKAGE OPTIONS
30 DAYS WHITELISTING ACCESS - £TBC
60 DAYS WHITELISTING ACCESS - £TBC
90 DAYS WHITELISTING ACCESS - £TBC
ADDITIONAL UGC ASSETS - £TBC
(USER-GENERATED CONTENT)
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Interested in featuring your development
with The New Build Show?
Our media kit outlines our editorial
approach, production standards, and
publishing philosophy.
If you’d like to learn more about our
feature opportunities and pricing, please
get in touch to request our pricing guide.
HELLO@THENEWBUILDSHOW.COM
BOOK A DISCOVERY CALL
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